This year's Super Bowl commercials from Audi, Hyundai, Kai and Dodge were funny and clever.

Ford, GM, Chrysler and Hyundai target Toyota owners with new incentives.

The Hyundai i40 has just broken sales records in Korea with more that 100,000 customers signing contracts since the car hit showrooms in September 2009. This figure translates to more than 1,000 bookings per day! This is no budget hatch mind you.

Hyundai may have gone just a bit too far over the top with its new design language, leaving Kia in the perfect position to pick up more customers.

Zero defects thats been Hyundais operating credo since 1999, and it applies top to bottom in the firms org chart. This commitment to quality is paying off.